Marketing communications and all forms of customer interaction must be combined in a single function to ensure that the dialogue with a customer today picks up where it left off yesterday with that particular customer. Without individual customer feedback, no collaboration or customisation is possible, nor is it possible to specify a customer's needs in more detail. Creating dialogue opportunities with customers is a pre-requisite for soliciting feedback. But the dialogue itself has to be integrated into the enterprises existing knowledge of that customer and its need for additional information.
The In-Store Kiosk, allows you to set triggers so that when a customer enters your store, they are recognised. For instance if it was a customers' birthday the kiosk could sing Happy Birthday and/or print a special offer. It also gives your customers an easy method to check their bonus points balance on line.
Tracks customer habits and enhances the "Learning Relationship", to help you satisfy customer's specific needs.
Fully automated customer communications, either by traditional postage, fax or e-mail.
Communications are directed to the most appropriate person using user definable parameters control the frequency and repetitive nature of specific communiques.