There are two primary objectives for attending merchandise shows: reviewing new items and ordering basic merchandise at discounted prices.

Without the Optemizer Show Report (OSR) it would be impossible to do even an adequate job on either objective. The OSR frees up a full day by paring down time spent on high SKU-count vendors like Valspar, Leviton, and LDR.

This time savings combined with cash spiff maximization based on prior sales history makes the OSR a definite "no-brainer".